Luconda Dager

This entry is part 13 of 54 in the series

Dager_LucondaLuconda Dager

Velvet Ice Cream Co.

Years with company:
17 years, since 1994




Education degrees and professional/volunteer organizations:

  • Bachelor’s degree in 1991 from Xavier University in Cincinnati, Ohio.
  • On the board of the Ohio Grocers Association, the Midwest Dairy Foods Association, International Ice Cream Association Board, Licking County Chamber of Commerce, the Knox County Convention and Visitors Bureau and Trustee for the Hervey Memorial Library in Utica, Ohio.
  • In 2007, I was named to the Columbus Business First “Forty Under Forty” list for influential business leaders.

Mentors and how have they assisted you in your career:
My uncle, Mike Dager, and father, Joe Dager, are my true mentors in my career. They took Velvet Ice Cream from a small manufacturing facility with limited distribution into a super-regional ice cream brand that it is today. I learned every facet of our business because they made me experience each of them first-handed. Growing up, I worked in production, distribution, merchandising, and in our ice cream parlor because there’s no better way to learn. My mother has shown me the way of balancing life, family, and spirit. She is the strongest person I know and I am glad to have her as inspiration in my life.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
My proudest moment is when my dad asked me to take over the company as president. The fact that he entrusted my sisters and me with that type of responsibility was an incredible honor.

Most challenging part of the job:
The diversity of my responsibilities. Previously, I primarily focused on sales and marketing but now my focus is much broader, encompassing all areas of the company and our growth plan.

Advice for younger executives:
You need a lot of perseverance and passion to succeed in this competitive world.  A lot of heart, a good foundation, and knowledge of the past will help you more in your career than anything else. As simple as it may seem, be yourself and not try to mask it by what you think others want you to be.

I and my husband, Bill, live in Mt. Vernon, Ohio, and have a daughter, Lauren, 7. I enjoy cooking, running, spending time in the community and church, and enjoying family time.