Wendie DiMatteo Holsinger

This entry is part 19 of 54 in the series

Dimatteo_Holsinger-_WendieWendie DiMatteo Holsinger

ASK Foods, Inc.
Chief Executive Officer/company owner

Years with company:
25 years



Education degrees :

  • B.A. from Bucknell University
  • Masters Degree (M. ED) Psychotherapy, Pennsylvania State University, State College, PA

My volunteer work includes:

  • United Way Women Council
  • Trustee at Lebanon Valley College
  • Advisory Board of Director at Fulton Bank
  • Advisory Board of Director at Team Pennsylvania
  • Past Co-Chair with Governor Rendell
  • Board of Directors of the Pennsylvania State Chamber of Commerce

Mentors and how have they assisted you in your career:
I initially became involved at ASK shortly after my older brother was killed suddenly in an automobile accident.  My father became an important mentor for me during those early years since I had no previous work background in the food industry.  He is one of those amazingly strong and energetic people whose optimism is contagious.  He was a great sounding board and gave me the freedom to make my own decisions AND mistakes!  He helped me understand the great importance of balance between my career and my family life.  Although not involved any longer in the business, he is still remembered for answering the phone in a positive booming voice, “It’s a beautiful day in Palmyra!”  I will always be grateful for his savvy wisdom and positive support.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
Two experiences come to mind that I am proud of in terms of career achievements.  I was eight months pregnant when I was elected president of the Refrigerated Foods Association, our primary national trade association.  Being younger and the only woman on the board I was proud to have their confidence that I could lead this important industry association.  I am also very proud of ASK’s strong commitment to superior quality and food safety.  We were ahead of many in our industry to obtain a global food certification called SQF (Safe Quality Foods).

Most challenging part of your job:
With a fast growing company like ASK, I think that balancing my work time, family time, and volunteer activities is definitely my biggest challenge.

Advice for upcoming younger executives:
Life’s too short to worry about the small stuff.  I learned that lesson early from losing two brothers.  Keep perspective when dealing with those inevitable business “fires.” There’s always the next day!   Don’t let them discourage you.  As we sometimes joke, “It’s only macaroni salad!”

I love tennis and football – from watching my teenage son play on his high school team to college and NFL games.  My whole family loves traveling, especially to warm climates and new places.