Nubia ‘Bea’ Fuentes

This entry is part 22 of 54 in the series

Nubia ‘Bea’ FuentesNubia ‘Bea’ Fuentes

Pure Coffee Brand, Pure Coffee International

Years with company:  I have been in the food industry for 17 years and vice president and co-founder of my own company, Pure Coffee Brand, the past two years.



Education degrees and professional/volunteer organizations:
I was educated at the Universidad del Norte in Barranquilla, Colombia, S.A., graduating with a degree in Business administration.

Mentors and how have they assisted you in your career:
My primary mentor in my life was my father. He was incredibly influencial to me. He taught me the values of being an honest, hard working and dedicated import and export trader. His business knowledge helped me to better understand global markets and their functions. I owe my success and my life to him!

What are you most proud of in your career achievements? Do you have a defining moment of your career to date
I am honored to be a Colombian woman who has achieved success through the trade of my country’s most prized commodity, which is coffee. Our coffee is world renowned for its superior taste and incredible aroma. We have two harvests per year and I actively participate in them, both in the fields of Colombia and at my trading desk in the United States.

Most challenging part of your job:
The most challenging part of my job is to give my customers the value and quality that they demand and deserve, at the most fair price I can achieve for them.

Advice for upcoming younger executives:
For the upcoming executives of the world, I say: Always believe in yourself and create an honest, open relationship with your customers. They will appreciate and trust you for that now and in the future.

I love all sports, traveling, meeting new people from all over the world, and most of all enjoying the love of my family!
Felicidades a todos!!