Laura Reynolds

This entry is part 44 of 54 in the series


Reynolds_LauraLaura Reynolds

Acosta Sales and Marketing
President and Client Team Leader

Years with company: 15 years

 

 

Education degrees and professional/volunteer organizations: 

  • BS Degree in Marketing – Plymouth State University
  • Network for Executive Woman – Regional Committee Member/Succession Planning
  • Acosta Culture Committee

Mentors and how have they assisted you in your career:
I have had the benefit of mentors that have supported me both personally and professionally.  They have been able to provide direction and encourage me to move into new areas.  My background includes marketing, category management, customer account management, and business and financial management. This exposure across a variety of functions has allowed me to build on my strengths as well as develop new skills.  I have been able to accept challenges and find ways to overcome obstacles.   Having mentors to go to for advice and constructive criticism has been critical to my success.

 

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?

Working with people and developing relationships has been the most meaningful part of my career. Whether it is creating a business plan for a client or executing a new merchandising strategy with a customer, there are always numerous people that need to be involved along the way.  In an industry where relationships are paramount, learning to work with different personalities and managing a variety of expectations has been both rewarding and challenging.  When a goal is accomplished and results are achieved it makes the hard work worth it and fuels me to move on to the next opportunity.

 

Most challenging part of your job:

One of the challenges I work through is harnessing all the data that is available.  There is information everywhere we turn and it is so important to manage the data.  Providing succinct fact-based insights and rationale is critical in the fast-paced environment that we are working in.  Delivering actionable recommendations will help to drive the desired results.

 

Advice for upcoming younger executives:

The two pieces of advice I have for young executives are:

  • Recognize your accomplishments, both big and small.  Know what has worked and change the things that haven’t.
  • Don’t be afraid to talk about yourself and your successes.  Ask for what’s next for yourself and what you need to do to get there.

 

Hobbies:

Balancing both family and career is my top priority.  My husband and I and our 3 children enjoy spending time together.  I also enjoy supporting and volunteering for a variety of events and programs that our children participate in.