Erica Auciello Murphy

This entry is part 28 of 33 in the series

Erica Auciello Murphy The Common Man New HampshireErica Auciello Murphy

The Common Man Family in New Hampshire

Years with company:  Five years in May

Current position and your immediate supervisor:
Director of Communications & Community Relations. Direct supervisor: Jason M. Lyon, CEO



Education and professional/volunteer affiliates:

  • B.A. in Communications, 1995, University of New Hampshire
  • Graduate, Leadership Manchester
  • New Hampshire Union Leader’s “Forty Under 40” list in 2010
  • PR & Media Award from The New Hampshire Travel Council in 2008
  • Immediate past president and current board member, Noah’s Ark Child Care Center
  • Board member, NH Travel Council
  • Board member, The Cinderella Project of New Hampshire
  • Past board member, Greater Manchester Chapter of the American Red Cross

Mentors and how they have assisted you in your career:
The mentor I hold most dear was my first boss in the public relations field. Al Cappannelli was a man of great patience and inspiration, and helped me lay the ground work for a successful career in public relations. Al was taken from us far too early, passing from cancer at the age of 40.  I still think of him every day and often stop during my work to ponder what he’d think about a press release I’m writing or what he’d say about a crazy idea I have for a press event.

What are you most proud of in your career achievements or defining moment of your career to date?
I am unbelievably proud to work for The Common Man family, a company that truly understands commitment to its employees, guests and community.  I am amazed by the creativity and generosity of everyone involved with the company, from our owner to our operations team to our more than 1,000 STARS.  I am fortunate that when I was rethinking the balance between having a career and raising a family, that The Common Man offered me the opportunity to do both. It’s because of their dedication to me and creating a flexible work environment that I feel I can continue to be successful in both my career and in caring for and enjoying my family.

Most challenging part of your job:
As the one-person marketing, P.R., communications and community relations department for our 18 Common Man family restaurants, two Inns, Spa & Salon, Company Store and new Flying Monkey Movie House and Performance Center, the most challenging part of my job at times is keeping up with it all!  With so many advances in the ways we can reach our guests – web, e-mail marketing, SMS text, social media and more — I try very hard to stay on top of trends and try new ways to connect with our guests so our brand is top of mind.

Thoughts for upcoming younger executives:
Start early and find internships that are out there and available to you. There is nothing like real world experience.  I believe in internships so much that I worked with our CEO to start a program at The Common Man.

Hockey mom, family time at Lake Winnipesaukee, reading, concerts, testing new social media platforms.