Diane Dietz

This entry is part 18 of 77 in the series

Diane Dietz of Safeway Inc.Diane Dietz

Safeway Inc.
Executive Vice President/Chief Marketing Officer

Years with company – 5.5 years 

Education degrees and professional/volunteer organizations: 

  •  Degree from Northern Ill. University – Marketing & Economics
  • Marketing Board of Directors Boys & Girls Clubs of America 2000-05
  •  United Way Chair P&G 2003
  • Whirlpool Board of Directors- current

Mentors and how have they assisted you in your career: No one makes it alone!  I have been so fortunate to have incredible mentors throughout my career.  They have served as guides, counselors and friends during my career journey.  They are people I admire and respect- they lead by example.

What are you most proud of in your career achievements? Do you have a defining moment of your career to dateI am proud of developing, launching and leading great brands- during my time at P&G I led iconic brands like Crest, Scope, Glide, Whitestrips and Oral B.  I am very proud of the role my team played in turning around the P&G Oral Care business.  It was an incredible journey.  I have also been fortunate to play a leadership role at Safeway.  Another amazing brand!  I am most proud of the role I have played in helping people reach their career goals,

I think defining moments happen throughout your career.  The most defining is picking the companies you work for- I have always been guided by aligning with companies that share my core values.

Advice for upcoming younger executives: My advice is follow your passion and surround yourself with people you admire/respect.  Life is short and a career is over in the blink of an eye.  Find a company that is aligned with your core values.


Hobbies: My hobby is spending time with my family.  I have two little girls and a wonderful husband.  When I am out of the office- they are my focus.