Rhonda Siltman

This entry is part 69 of 77 in the series

Rhonda SiltmanRhonda Siltman

Coborn’s, Inc.
Category Manager, Natural Foods and Specialty/Ethnic Foods

Years with company 15 years


Education degrees and professional/volunteer organizations: Studied Community Health and American Studies at St. Cloud State University.  Graduate of the Cooperative Management Institute at University of Wisconsin-Madison

Mentors and how have they assisted you in your career: During my career at Borders, I had an amazing store manager, Curtis Corl.  He taught me several important lessons through his words and actions.  He once told me that the trepidation over something is always worse than the actual experience and I have found that to always be true.  He also taught me how to push myself to the next level and have a great time doing it.  Most important, he demonstrated a real respect for his team.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?  I am most proud of transitioning from a store role to managing the category.  That has earned me the respect of the people I work with at store level.  Every day I am proud of our amazing natural foods growth.  I also have a passion of locally sourced items and am proud to be able to help those companies grow along with us.  My defining moment was certainly the day that our vice president of merchandising referred to me as one of the best natural foods category managers in the country!

Most challenging part of your job: Managing the day-to-day duties alongside large projects and store visits is very challenging.  I also want to say “yes” to all the great new items but have to rein myself in!

Advice for upcoming younger executives: The best way to eat an elephant is one bite at a time!

Hobbies: Reading, hockey (watching, not playing!), cooking and travel