Heidi Greenwald

This entry is part 25 of 54 in the series

Greenwald_HeidiHeidi Greenwald

Shaw’s Supermarkets
Shaw’s Local Marketing Lead 

Years with company: 26 years



Education degrees and professional/volunteer organizations:

  • BS in Business, Bridgewater State College
  • Old Cedar Village Board of Trustees, VP of Marketing
  • supporter of Susan G Komen, Habitat For Humanity and environmental causes.

Mentors and how have they assisted you in your career:
My original mentor is my mom who moved to this country as a teenager.  I witnessed firsthand her strong work ethic and her belief that if something is worth doing, it’s worth doing as well as you possibly can.  I’ve been lucky to have had many wonderful mentors to emulate but aside from Mother Pearl, I would have to put Karen Peirce (Shaw’s HR Team) at the top of the list. Throughout my Shaw’s career Karen has always displayed her compassion, support, poise and understanding both professionally and personally.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
I have so many proud moments; it’s hard to pick just one!  In 2003 and 2007 I was nominated by my peers as Shaw’s Associate of the Year. I find it very rewarding to launch a meaningful customer program that delivers positive financial results for Shaw’s.  It’s a great feeling to build a new program from the concept stage and see it come to life.

Most challenging part of your job:
Similar to my daily routine, my challenges vary from one day to another.  Supporting the needs of my stores and the strategic vision from Shaw’s parent company (SuperValu) keeps me busy. Too bad there are only 24 hours in a day!

Advice for upcoming younger executives:
If you don’t like what you’re doing it’s time to do something else, be open to new opportunities, work hard, never give up, treat others as you would like to be treated and never compromise the integrity of your personal brand.

Cheering on all New England sports teams, keeping up with the latest electronic gadgets, listening to great music, traveling, cleaning and spending time with fiancée, family and friends.