Lisa Klauser

This entry is part 34 of 54 in the series

Klauser-_LisaLisa Klauser

VP Consumer & Customer Solutions and VP Marketing Operations

Years with company:  19 years




Education degrees and professional/volunteer organizations:  

  • Bachelor of Science in Business Administration & Marketing from the University of Connecticut
  • Professional Organizations:
  • Board of Directors of the Network of Executive Women for the Grocery Manufacturers Association of America
  • Vice Chair for the Promotion Marketing Association

Mentors and how have they assisted you in your career:
I have been blessed to have so many role models in my life.  The two most important are my parents.  Both my mother and father, who recently passed away, instilled a strong work ethic in me by working hard all of their lives.  My dad held three jobs to enable me to be the first person in my family to go to college.

I have also had the good fortune of working for some of the best chief executive officers in the industry, each who taught me something unique.  Matt Shattock, current chief executive officer of Beam Global Spirits, taught me how to push the envelope, try new things and focus on things that will have impact.  John Rice, past president, Unilever Americas, inspired me to be a change-agent in the business and supported the development of Shopper Marketing as a function long before others in the industry were thinking about it.  Mike Polk, chief executive officer of Newell Rubbermaid, taught me a lot about taking risks by supporting the development of Unilever’s first Consumer Insight & Innovation Center at a time when the economy was at its worst and others might have deflected making the investment.  They are all great leaders, who have had a huge impact on me over the years.

What are you most proud of in your career achievements?  Do you have a defining moment of your career to date?
I have had a fulfilling 23 years in the CPG industry, working for great companies and with talented people.  I am proud to have pioneered in understanding the importance of the shopper and translating that understanding into profitable volume growth for Unilever and our customer partners.  It is rewarding to have created capabilities where there once were gaps in shopper marketing and category management and marketing.

Most challenging part of your job:
Business in today’s world is tough.  It requires us to be nimble, learn fast and make adjustments to our game every day.  The pace and challenges energize me and make me strive to do a little bit better every day.

Advice for upcoming younger executives:
There is no substitute for hard work and perseverance.  Don’t wait for things to happen; make things happen!

Jogging and travel.