Ann Raider

This entry is part 43 of 54 in the series

Raider_AnnAnn Raider

 inStream Media
 President and CEO 

Years with company:  Four years

Education degrees and professional/volunteer organizations:
BA and MBA from Michigan State

Mentors and how have they assisted you in your career?
Carol Goldberg and Jean Hammond have been my mentors.  They are accomplished senior women leaders who have built companies with large organizations. These women have helped me understand how to properly assess the business environment and incorporate trends into market opportunities. Most importantly, they have helped me to hone my interpersonal skills to deal with all levels of management as a woman and to properly put forth my ideas to built consensus on goals.

What are you most proud of in your career achievements?  Do you have a defining moment of your career to date?
I am most proud of building an international database company from a concept, providing value to national food retailers, growing it to $10 million in sales and selling the company to a Fortune 100 company. Today the business still operates and generates millions of dollars 15 years later. The defining moment was when we understood the value of building loyalty marketing programs and the positive financial results they produced for supermarkets.

Most challenging part of your job:
The most challenging part of my job is to work with the Board of Directors to perfect our unique selling proposition and then setting the strategic direction for the company.

Advice for upcoming younger executives:
My advice is to find a mentor or mentors with whom they can ask questions and share ideas. Clearly define personal and business goals and find a way to navigate to yes.

Hobbies:
Cooking and traveling are my hobbies.