Caroline Tippett

This entry is part 52 of 54 in the series

Tippett_CarolineCaroline Tippett

Phillips Foods & Seafood Restaurants, Inc.
VP- Marketing & Strategic Development

Years with company: 4.5 years

Education degrees and professional/volunteer organizations:
MBA – Robert Smith School of Business, University of Maryland; Bachelor’s Degree in Marketing and Management – University of South Carolina;  Member: IFEC, WFF, AMA, Smith Association of Women MBAs

Mentors and how have they assisted you in your career:
Several people have supported me throughout my career.   Of these numerous people, my father has been the most influential person. My father is an experienced, successful businessman and has provided insight in all realms of business; from everyday workplace decisions to long-term career path navigation.  He still provides this support to this day.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
In my previous position, my greatest achievement was building a strong, highly effective marketing team and creatively repositioning an organization to reach needed short- and long-term goals.  Regarding my current position, my greatest achievements have been streamlining business channel strategies and providing new strategic insight for channel and product development. At both positions, I am also proud to have introduced internship programs with the goal of educating young marketers as well as providing additional support and unique insight for each organization.

Most challenging part of your job:
I am currently working through one of the most interesting challenges I have faced thus far in my career; streamlining and directing brand positioning for three business channels with unique initiatives.

Advice for upcoming younger executives:
Make sure to spend time planning your personal professional brand and outlining your short- and long-term career growth goals.  Review these goals annually if not even quarterly to make sure you stay focused.

Travel is my number one passion.  I try to travel internationally at least once a year. I also enjoy numerous sports including scuba diving, biking, hiking, and Bikram yoga.  Last, I love cooking and continuous education on food and wine.