Cathy Barber

This entry is part 2 of 33 in the series

Cathy Barber L.E. Belcher, Inc.Cathy Barber

L.E. Belcher, Inc.
Sales Manager (Connecticut)

Years with company: 17 years with the company, 36 years in the gasoline and convenience food store industry.

Education degrees and professional/volunteer affiliates:
B.A., Brown University. I have volunteered with the New England Convenience Store Association (NECSA) for over 10 years in various capacities including chair of the CT Legislative Committee, board member, and currently serve as president of NECSA.

Also, I am certified in Holistic Health Coaching & Integrative Nutrition. As a Natural Health Practitioner, I teach monthly “in-service” classes to assist others in learning about natural self care.

Additionally I am a member of Protectors of Animals and I adopted 3 rescued dogs from POA in 2009.

Mentors and how they have assisted in your career:
My original mentor was my father who put me to work in his gasoline service station when I was 12.  He taught me the value of good customer service.   In 1976 at ARCO, Ray Sheldrick was my first district manager.  I was the only female sales representative in the region and Ray brought me under his wing.  His training propelled me to achieve outstanding sales results in a very challenging territory and I am grateful for his mentoring.  I became ARCO’s first female AmPm Mini Market rep. with Ray’s support.

What are you most proud of in your career achievements or a defining moment of your career to date?
Over the years, I’ve had many career achievements; many times I was told something was “impossible,” or “it won’t work.”  I did it anyway and it did work. I think the defining moments continue to happen every time I negotiate a new Supply Agreement and mentor a new customer.  Every opportunity I’ve had to testify in front of the legislature on behalf of NECSA makes me proud to stand up for my industry, to protect it, defend it, and to help us move forward.

Most challenging part of my job:
Embracing changing technology & future trends and assisting convenience store/gasoline retailers in implementing it.

Thoughts or advice for upcoming younger executives:
Having a passion for your work is self-motivating so it’s really not work.  If you don’t feel joy in what you’re doing or where you’re doing it, the risk of change is well worth it.  Feeling happy in your work contributes to a healthy life, a great combination for success.

Spending time with my husband, aerobic walking, biking, natural health, playing with our dogs.