Tanya Domier

This entry is part 12 of 33 in the series

Tanya Domier - HiRezTanya Domier

Advantage Sales and Marketing

Years with company:  Twenty years with Advantage:  10 years on the sales side, ten years on the marketing side, and currently president and chief operating officer over the total organization.

Current position and your immediate supervisor: |
President and Chief Operating Officer; Sonny King.

Education degrees and professional/volunteer affiliates:
Bachelors of Arts, Political Science; church and community volunteer.

Mentors and how they have assisted you in your career: I have been very fortunate to have one mentor throughout my career: Sonny King, chief executive officer and chairman of the board for Advantage.  I have learned many things from Sonny throughout the years and his wisdom and counsel have been of great value to me.  He taught me early in my career to focus on what matters and to put the right people in the right roles.  I learned from Sonny that in order to get the most out of a team, you really need to maximize each individual’s strengths and minimize his or her weaknesses.  Sonny also has a great vision for the business and a quiet, but charismatic leadership style that makes people want to accomplish great things for both him and the organization.

What are you most proud of in your career achievements or a defining moment of your career to date?
Of all of the accomplishments that I am most proud, the one that is top of mind is the success of the talented people whom I have been able to help in building their careers at Advantage. When we first started our marketing agency ten years ago, it was very hard to attract talent as most marketers did not associate a sales agency with a good starting point for building careers as “marketing talent.” Over time, we built a great reputation and Advantage became a place where entry-level and mid-level marketing talents wanted to come for their careers.  During a ten-year period, I watched new talent grow in the organization, be students of the business, and accomplish great things for clients and customers.   Ten years later, I am now watching those same individuals lead the company.  Building a company where talent wants to come and where talent can grow is what I am most proud of, and it is a wonderful feeling to watch the careers build of these individuals.

Most challenging part of your job:
The most challenging part of my job is the same as everyone else in our industry: there are just not enough hours in the day to accomplish everything you wish to accomplish!

Thoughts or advice for upcoming younger executives:
First and foremost, work hard and learn all that you can; be a student of the business.  Make sure that you clearly express your career goals and seek out a mentor who will help to keep you moving along in the organization as you earn your way to the next position. Develop your reputation early: make yourself known as someone who keeps their word and can be depended on to have a positive attitude.  Raise your hand for projects and assignments that will challenge you and add value to your company.    Most importantly, always go the extra mile.  Expect to pay your dues and be thankful for all of the assignments that have been difficult.  In the end, it is the tough times and difficult assignments that will make you a strong leader.

Spending time with my husband and three boys, reading, and working out (when I have the time).