Caroline Giuffrida

This entry is part 5 of 20 in the series

GiuiffridaCaroline Giuffrida

Cains Foods, L.P.*

I am the marketing director for Cains Foods. Cains is a manufacturer of branded and private label mayonnaise, salad dressings, tartar sauce and other specialty sauces. I plan the marketing activities for the company’s three divisions – retail, food service and specialty. I act as the link between the Cains sales people and the consumer and the internal departments of the company. Another part of my job is to identify opportunities in the marketplace and translate them into new products. I work with R & D in developing innovative products, flavors of salad dressings or line extensions and then see the product through to its introduction. I handle the marketing activities that support our products and brands in the marketplace.

 

*Job positions named are based on date of original publication.