Alexandra D. Sivel

This entry is part 45 of 55 in the series

SivelAlexandra D. Sivel

Utz Quality Foods, Inc.
Vice President, Marketing

 

My role  includes corporate, consumer and trade marketing, product development, product pricing and promotion, competitive positioning, strategic partnerships The mentor that have assisted me in my career is Mark Messing, Chief Marketing/Business Development Officer at Weil Gotshal and Manges . As all good mentors are known to do, Mark never micro-managed.  He set me on the right path, but without complete directions.  You only truly learn when you are given the opportunity to find the way yourself.  It is something that I do my best to duplicate for those I mentor today. The most rewarding part of my job is Generating ideas, products, merchandising that excites and motivates the sales force, our customers and our consumers.