Eileen Mastrio

Friendly Ice Cream Corporation
Director of Marketing*

I manage all aspects of marketing, product development, packaging, research, and sales support. As a regional company, we are able to react quickly to changing market needs and rapidly provide new products, packaging and marketing tactics. Friendly’s provides the opportunity for me do something different each day. One minute I may have to be on the production floor overseeing the first run of a new product, and the next minute I’m in a focus group listening to consumers say what they love about products and we can do to improve our products.