Kim Richardson

This entry is part 17 of 20 in the series

RichardsonKim Richardson

Stop & Shop/Giant Landover
Senior Business Manager*

I’m responsible for managing the marketing budget, circular distribution and all systems-related projects for advertising. Managing the budget includes facilitating the decision-making process of the programs and initiatives that are included in my budget. I monitor and process all expenses and look for efficiencies to provide a better return on investment. Circular distribution includes determining the best method for delivering our key advertising vehicle to homes each week. Managing all advertising systems projects includes being the gatekeeper to ensure that all projects are on schedule and ensure the business needs are represented on all projects.


*Job positions named are based on date of original publication.