Angela Liu

This entry is part 40 of 77 in the series

Angela LiuAngela Liu

Crispy Green Inc.
CEO & Founder

Years with company:  Nine years

Education degrees and professional/volunteer organizations: BS & MS in Chemistry; Member of Institute of Food Technologists; Soroptimist International of America (NGO); volunteer of NJ Community Food Bank

 Mentors and how have they assisted you in your career:  Coming from a pharmaceutical R&D background with no food industry experience, to start a food company from a ground up took some courage, passion as well as naiveness. Fortunately, I have good mentors along the way. Alan Levitan, former chief executive officer of Kings Supermarkets, has been the most valuable counsel on my side since the early days of the company. Through him, I learned a great deal about the food business, gained tremendous insight on how the retail channel works, which is vital to the success of our business, as well as important connections within the industry. Beyond that, Alan has been a good friend and a trusted advisor.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date? I’m very proud that I was able to turn my passion into a business and made it work. Along the way, I learned a great deal about myself. Building a business from ground-up is not an easy feat; doing it without prior experience and outside funding requires a bit madness and chutzpah which I didn’t know I have.

Most challenging part of your job: Most challenging part of my job at the moment is to deal with the increasingly competitive environment and pricing pressure without compromising our own principles and product integrity.  Equally challenging task is to educate our consumers not to judge the product and its quality simply by where it’s from. There’s a lot to it than what meets the eye.

Advice for upcoming younger executives: Follow your passion, seize every opportunity and don’t be afraid to take some chances and make some changes once a while.

Hobbies: International travel, culture exchange, photography, glass blowing and sculpturing.