Aimee Ferreira Becker

This entry is part 8 of 89 in the series

Becker,-AimeeFerreiraAimee Ferreira Becker

Daymon Worldwide
Senior Director, Brand and Marketing Strategy

Years with company: 5 years

Education degrees and professional/volunteer organizations:

  • BS in Marketing and Entrepreneurship from Babson College
  • Babson Coaching for Leadership and Teamwork Program (CLTP) – Mentor
  • Women in Store Brand Excellence (WISE) – Member

Mentors and how have they assisted you in your career: I have built a network of advocates who I trust when I need to problem solve in my career.   Discussing challenges with people across levels, backgrounds and industries has provided me with a unique perspective and has given me the courage to accept different roles over the years.

What are you most proud of in your career achievements? Do you have a defining moment oyour career to date? I enjoy coaching and developing young associates, and I am very proud of the team I manage today. I am fortunate to work with a very smart, motivated group who strive to lead the industry.  Joining Daymon five years ago was a defining moment in my career.  Having grown up in traditional CPG companies, it was a move that took me outside of my comfort zone and required me to learn new skills.

Most challenging part of your job: Driving profitable sales while balancing the needs of retailers who are at various stages of their brand evolution.

Advice for upcoming younger executives: Remember that you are the architect of your career, so be bold and be brave. Have a plan, but remember to be flexible and patient, always accept stretch assignments when they are offered to you, and build your personal network to support you as you grow.

Hobbies: Pilates, skiing and spending time with family.