Simona Faroni

This entry is part 24 of 89 in the series

Faroni,-SimonaSimona Faroni

G.S. Gelato and Desserts Inc.
Co-founder

Years with company: 18 years.

Education degrees and professional/volunteer organizations:

  • Business Management – Italy -Bachelor’s degree, Accounting and Business/Management.
  • I do participate in several local non profit organizations.

Mentors and how have they assisted you in your career: I think that my parents were my greatest mentors, even before I realized it. Throughout my life they have shaped my character, thought me the importance of personal integrity and instilled in me very important core principles that truly defined who I have become as a woman, a wife, and entrepreneur.

My husband is my business partner. His bursting energy is contagious. He is my mentor and he teaches me patience…

What are you most proud of in your career achievements? Do you have a defining moment of  your career to date? The confirmation that in life, when you believe, all things are possible. With such credo, you move mountains. Starting GS Gelato from a 0 dollar 0cents company, and growing the company to the size it is today would be my most proud achievement. Coming to the United States without knowing English, in a market that did not know gelato was a tremendous challenge. But my husband and I had this burning desire to grow G.S. Gelato and we put our heart and soul into the company. Since 1998, the company has seen double digit growth every year. Through all odds, we are living our American Dream. But what is most important is that we could not do any of this if we did not have fantastic people believing in us and working hard to succeed.

Most challenging part of your job: In today’s market, the biggest challenge is to stay innovative and always be projected in the future, reacting fast to the continuous market evolution and consumer demands.

Advice for upcoming younger executives: Never give up on your dreams. Sometimes, it is easier to view difficulties that arise in life as failures and not an opportunities for growth. The other very important element I would like to mention is “passion”. The love for the path that is chosen is the fuel that ignites everything and the strength to succeed through moments of doubt and difficulty.

Hobbies: I find peace in running. I also enjoy cooking, gardening, reading and traveling the world.