Elizabeth Peroni

This entry is part 60 of 89 in the series

Peroni,ElizabethElizabeth Peroni

Pennsylvania Food Merchants Association (PFMA)
Director of Communications & Media Relations

Years with company: 20 years

Education degrees and professional/volunteer organizations:

  •        Bachelor of Science degree in Journalism from West Virginia University
  •        Board member of the Mid-Atlantic Food Trades Organization
  •        Board member of the Pennsylvania Hunger Action Center

Mentors and how have they assisted you in your career: My first mentor was my Dad who emphasized the importance of hard work to achieve your goals. PFMA executives Randy St. John and David McCorkle have been important mentors. Their advice was essential early on when I had to learn everything about the food industry. Their insight on   industry issues and knowledge of Pennsylvania’s government and regulatory agencies has been invaluable through the years.

What are you most proud of in your career achievements? Do you have a defining moment oyour career to dateI am very proud that I have the opportunity to share the achievements of our members. Through the years, I’ve been able to visit many of our members’ stores and write articles about their achievements, innovations and their strong histories in the food industry. These companies provide great support to their communities and it’s a wonderful to be able to tell their stories.

With the assistance of the PFMA staff, we’ve expanded the association’s communications efforts in hopes of reaching more retailers and emphasizing the important role of the association in protecting food retailers’ interests in Harrisburg and Washington, DC.

 challenging part of your job: The most challenging part of my job is to ensure that our retail members get the information they need to operate efficiently. They are very busy overseeing their stores, so it’s important that PFMA communicates information on legislative and regulatory issues in many different formats, so that if they miss one communication, they eventually get it in another.

Advice for upcoming younger executives: Bring your best attitude to work every day. Always set a good example for your co-workers and when things don’t go as planned, pick yourself up and strive to achieve more. Enjoy your job and strive for a balance between your home life and work.

Hobbies: I love to travel and I’m learning to ski. Most of my free time is spent with my husband and my two children, who are involved in a variety of activities.