Nicole Junas Ravlin

This entry is part 65 of 89 in the series

Ravin,-NicoleNicole Junas Ravlin

People Making Good PR

Years with company: 8

Education degreesBachelor of Arts, major: communication

Volunteer Organizations: RunVermont and YMCA

Professional Affiliations: Public Relations Society of America

Mentors and how have they assisted you in your career: I have been lucky enough to work alongside and for some pretty talented people. John Pepper, co-founder and former CEO of Boloco, is someone that I admire and have learned a lot from. Through our work together he challenged me to think differently about the way we communicate, how to do business in an ‘off-center’ way, and about the best way to work with a client – with no bureaucracy. Now that he has left his post at Boloco, I often find myself wondering “What would Pepper think of how this is written?” and “Is this off-center enough?” That has led me to some of my best writing, and scoring some of the largest placements of my food PR career.

What are you most proud of in your career achievements? Do you have a defining moment oyour career to date? I’m most proud of having successfully created an agency that clients truly see as an indispensable resource, a part of their team, a contributor to their success — in a world where so many PR firms are seen as vendors and contractors.

Most challenging part of your job: At PMG I work alongside the best food PR folks in the business, generating amazing hits for our clients — and perhaps the most challenging part of the job for me is looking out over the horizon, and successfully identifying where food is going, where it is trending, and where it will be six months, a year, two years from now, so that we can be sure that our clients remain ahead of their competition when it comes to earned media.

Advice for upcoming younger executives: Focus on doing good work. Find work in a field that you are passionate about – it makes working that much more fun.

Hobbies: Skiing, cooking, raising two sons, and enjoying the outdoors as much as possible!