Gwen Forman

This entry is part 10 of 20 in the series

Gwen FormanGwen Forman

Shaw’s Supermarkets, Inc.
Vice President of Marketing

I view my job as understanding customer needs (including latent needs), developing programs that address those needs, and providing the “voice of the customer” to the rest of the organization. The scope of my group includes brand stewardship, advertising, targeted marketing/loyalty programs, marketing analytics and pricing.

 

*Positions named are based on date of original publication.