Julie Cole

This entry is part 7 of 42 in the series

Julie Cole

Favorite Foods
Vice President of Marketing

As VP of marketing, I am responsible for supporting the overall growth of Favorite Foods through a multi-pronged strategy that includes marketing initiatives for Favorite Foods, the manufacturers we represent, and the customers – New Hampshire’s and Maine’s best independent restaurants – we are privileged to serve.  After shaping an overall marketing strategy and plan for Favorite Foods, we integrate into it specific, targeted plans for the individual manufacturers we choose to partner with.  We then complete the circle by working diligently to grow the business of our customers, New Hampshire’s and Maine’s best independent restaurants.  FIRA, created in 2004, provides marketing support and a turnkey loyalty card program to 46 of our restaurant customers and appeals directly to patrons who are encouraged to visit independent restaurants when making their dining choices.

 

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