Cheryl Williams

This entry is part 38 of 42 in the series

Wakefern Food Corp.
Vice President Marketing

Oversee all of ShopRite’s consumer specific marketing programs. Focused on Lifestage/Lifestyle segmentation, which serves as the foundation of ShopRite’s consumer marketing strategy. Additional responsibilities include specialty grocery, corporate brands, non-perishable merchandising, e-commerce/internet initiatives, demonstrations, and the culinary program.The most rewarding part of my job is the ability to learn something new every day by working with a variety of people including the members of our cooperative, our vendor partners, and our associates.