Cindy Bay

This entry is part 7 of 69 in the series

Cindy Bay, Krispy KremeCindy Bay

Krispy Kreme Doughnut Corp.
Senior Vice President, U.S. Franchises and Company Stores

Years with company: Four years




Education degrees and professional/volunteer organizations:

  • B.S. – Management and Marketing, Missouri State University, Springfield, MO
  • M.B.A. – University of Nevada, Las Vegas
  • Women’s Foodservice Forum
  • Victory Junction Camp
  • United Way
  • Brenner Children’s Hospital
  • Ronald McDonald Children’s Charity

Mentors and how have they assisted you in your career:
Mentors can be an invaluable benefit to helping guide anyone’s career. I am grateful to have had many support me over the years. I believe a Mentor is most beneficial when people “make a connection” and a relationship is formed. Assigned Mentee/Mentor relationships has proven less effective.

Consider the following when you are seeking a Mentor.

  • Develop a relationship with someone who:
  • is a step or two higher in the organization;
  • takes an interest in you personally and professionally;
  • is interested in your success; and
  • is willing to support you with time, conversation, and/or counseling

Mentors are invaluable when times are challenging, when you do not understand why or what is happening, and/or when he/she helps you right your course. These relationships work best when both parties are open and honest.

I highly recommend being both a Mentor and a Mentee for life.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
At Krispy Kreme, I am most proud of being given the opportunity to join the Company when a “turn around team” was being formed. Learning the doughnut business from our Shop Managers and Field Staff over these four years has been incredible. The defining moment for me here has been being a part of moving this company from “survival mode” to a growing organization.

Twenty-five years as a McDonald’s employee prepared me to do what I am doing today. I started at McDonald’s as a Manager Trainee right out of graduate school and became an Officer of the company before retiring in 2006. That is another defining career achievement for me.

Most challenging part of your job:
People and training are the two constants that are the biggest challenges and the most rewarding part of my job. Helping my team personally and professionally to learn, prosper, grow, achieve, stretch, be proud of themselves, learn from missteps, and, as a result, achieve more than we ever thought possible is what makes me the proudest.“Continuous Improvement” is one of my mantras. I count on everyone to be working hard to be better today than they were yesterday. Finding the right balance to stretch, but not break, is critical (and is different for every individual).

Advice for upcoming younger executives:
Work hard. Do what you love. Continue to learn. Take care of yourself both mentally and physically. Be willing to ask for help. Believe you can be more than you ever imagined. Hold yourself and others accountable. Timing and luck play into every part of life. Be grateful, humble, and willing to help others.

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