Tracey Erickson

Certified Angus Beef LLC
Vice President, Marketing

Years with company:  20 years

Education degrees and professional/volunteer organizations:

• Bachelor of Science, Animal Science, Colorado State University
• Master of Agriculture, Beef Industry Leadership, Colorado State University
• Former executive committee member, U.S. Meat Export Federation
• National Cattlemen’s Beef Association Committee Member
• Volunteer for various school and community activities

Mentors and how have they assisted you in your career:
Mick Colvin, the first executive director of Certified Angus Beef LLC, embodied the concept of “servant leadership” before Jim Hunter’s book and philosophy became commonly known in high-producing organizations.  As a young woman traveling the globe to represent our brand, Mick instilled great confidence in me, and at the same time, offered his support whenever needed. My friend and co-worker Brent Eichar has taught me that it is OK to show your weaknesses.  I learn from my amazing team of co-workers each and every day, and most importantly, my husband and five wonderful children, who always provide honest feedback!

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
I am fortunate to serve a group of tremendously passionate and talented individuals who push me, and each other, to be our best. I am most proud of my team and seeing them grow and succeed.

Most challenging part of your job:
Endless opportunities present themselves, and we must sift through and evaluate each one.  We are a marketing/service organization; thus, our work is as large or small as our imagination and initiative.

Advice for upcoming younger executives:
Go the extra mile and make yourself known.  More hires are based on personal referrals than you may realize.  Once you are on the job, take on big and small projects that show both your breadth of expertise and your willingness to do whatever it takes.

Hobbies:
Horses – riding, grooming, and just being in their presence – as well as bicycling, children’s sporting events and activities.