Dagmar Farr

This entry is part 20 of 69 in the series

Dagmar Farr, FMIDagmar Farr

Food Marketing Institute
Senior Vice President, Member Services and Corporate Secretary

Years with company: 32 years

Education degrees and professional/volunteer organizations:
Goucher College, B.A. Political Science; Food Research Action Center (FRAC) – Board of Directors (currently)

Mentors and how have they assisted you in your career:

Glen P. Woodard Jr. –  Retired Vice President and director of Community Affairs, Winn-Dixie

Robert Aders, FMI’s first president and CEO, gave the eulogy at Glen’s funeral. Robert’s words capture Glen’s impact on those of us who were fortunate enough not only to know him but also work with him.

Those young people he mentored over the years–young people now mature–carry the principles and values that he lived and taught. Here are some of them:

  • Integrity –stick to your principles.
  • Strength and toughness – take a position and stand on it.
  • Work ethic – it may not be fun at first. If you work hard enough you’ll enjoy it.
  • Responsibility – take it. Most people duck it.
  • Generosity – take the blame; share the credit.
  • Reliability – say what you’ll do and then do it.
  • Fairness – it isn’t winning if you cheat.
  • And finally, Grace under pressure.

Carol Scroggins – Retired Vice President of Consumer Affairs, Fleming Companies, and 1996 award recipient of FMI’s Esther Peterson Award. Carol instilled in me an understanding and appreciation of the “consumer” in our industry.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
Representing the interests of our members with passage of The Nutrition Labeling and Education Act (NLEA) of 1990 Public Law 101-535.

Most challenging part of your job:
In my world, challenges are opportunities. In 2008, I was asked by Leslie Sarasin, FMI’s president and chief executive officer, to assume responsibility for membership, member services, the FMI Convention and meeting services. The opportunity to make a difference in multiple areas is both a challenge and an opportunity.

Advice for upcoming younger executives:
Be flexible, be passionate, do your homework and treat others as you would want to be treated.

Traveling. I have been fortunate to have lived in and experience many different cultures around the world.