Barbara Lyons

This entry is part 30 of 69 in the series

Barbara Lyons, Advantage Sales & MarketingBarbara Lyons

Advantage Sales & Marketing
Department Manager, HBC/GM

Years with company:  2½ years

Education degrees and professional/volunteer organizations
Middlesex Community College, Associates Degree in Retail Merchandising and Management. Studied Business Administration at Monmouth College.  Network of Executive Women, Metro New York Region Co-Chair 2008-2012, Treasurer 2005-2008.  Future Business Leaders of America Student Mentor

Mentors and how have they assisted you in your career:
Eileen Scott, the former  chief executive officer of Pathmark Stores, has been my mentor and friend for the past 15 years. Eileen has assisted me personally and professionally to be a better person. Eileen has taught me to stay true to my core values and that honesty is always the best policy. I have also learned from Eileen that when you are not 100% sure of something it is okay to go to your inner circle to discuss and listen to the advice and then make your decisions from there.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
I am most proud of becoming the first female vice president at M&H Sales and Marketing.  M&H was over 50 years old and never had a female senior leader in their company history.  A defining moment for me was when my promotion to VP was announced and every female in the organization came to congratulate me and cheered me on. I then knew that this event was bigger than just me and I had opened the door for other women to walk through in the organization.  I am also proud that I have always managed to balance my career and my loving family.

Most challenging part of your job:
The most challenging part of my job is also the most exciting part of my job and that is the constant problem-solving in a fast-paced market. So many things that are unplanned happen each day when balancing the needs of both clients and customers. Solving differences that are mutually beneficial to all involved is challenging but extremely rewarding at the same time.

Advice for upcoming younger executives:
I would advise the next generation of executives to stay true to your core values, be honest , be fair with people, work hard, network , network , network and remember we are all human. Always learn from your mistakes and remember to bask in the love of your family and to always strive for balance.  Don’t like what you do, love what you do – it will make the tough days easy.


  • Travel
  • Parent Organizations Sport Teams
  • (Soccer, Crew, Track)