Shelley Pedersen

This entry is part 45 of 69 in the series

Shelley Pedersen, Affairs To Remember CaterersShelley Pedersen

Affairs To Remember Caterers, Inc.
Director of First Impressions

Years with company:  A caterer for 31 years, with the most recent four years here at ATR




Education degrees and professional/volunteer organizations: 


  • 2012 – Corporate Secretary to the Board of Directors, The Allie Awards, Inc.
  • 2009 – NACE National Hall of Fame Inductee
  • 2005-2007 – President, Board of Trustees, The Foundation of NACE
  • 1994 – Certified Professional Catering Executive designation
  • 1994 and 2001 – two Honorary Doctorate of Foodservice Medallions, conferred by NAFEM
  • 2004 – “Bob Blaesing Lifetime Achievement Award” from The Allie Awards (Atlanta NACE and ISES)
  • 1994-1998 – National President of NACE, the National Association of Catering Executives: first off-premise caterer to be elected National President; first two-term national president in association history


  • 2013 – chapter president, Les Dames d’Escoffier International, Atlanta chapter
  • 2011-2012 – chapter vice president, Les Dames d’Escoffier International, Atlanta chapter

Selected nationwide speaker, industry panelist, and professional workshop presenter since 1985 for such entities as National Restaurant Association, CaterSource, Inc., The Special Event, International Military Community Executives Association, National Association for the Specialty Food Trade, Wisconsin Restaurant Association, National Grocers’ Association, The 191 Club (ClubCorp), Benchmark Hospitality Management, Crestline Hotels & Resorts, Windsor Capital Hotel Group

Ten-year team leader, silent auction set-up, Cystic Fibrosis Foundation, Georgia chapter

Contributing Columnist at CaterSource Magazine

Mentors and how have they assisted you in your career:
My very first catering job (1982) happened in my hometown, Milwaukee, Wisconsin, where I worked for Larry’s Market, in the lovely “carriage trade” community of Brown Deer.  The owner Larry Ehlers and his son Steve taught me so much about their expansive love and respect of food and the serving of their clientele, which has carried me all these years.  As my career progressed, I met Michael Roman, founder of Catersource, who guided me, opened life-changing career doors, became my dear friend…and still keeps me challenged and inspired to this day.

What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
Never in my wildest dreams did I ever expect to own a catering company, yet my Beyond Cuisine, Inc. was in business for 16 years, providing jobs and paychecks, while presenting beautifully crafted, award-winning special events for clients is a proud achievement.  And now, what a delight it is to be on the staff here at Atlanta’s Affairs to Remember!  It’s a door that opened, and an opportunity triggered that really is a defining moment in my career… a cherished chapter with a focused, amazing ownership and management team.

Most challenging part of your job:
Every caterer is challenged every day to be better than their last event… more creative, more operationally adroit, more profitable, more savvy… to serve the brand by servicing clientele in the finest manner possible.

Advice for upcoming younger executives:
Be sure there’s VOL in your DNA!  Never underestimate the value and power of volunteering in associations related to your industry.  Doors will open and your experience will be enriched while “doing good” for others, with others.  Take time to be engaged, and it will end up giving you back more than you ever gave…

Playing golf poorly, but enjoying the outdoors with my husband!  Spending as much time as possible with our grandsons – 12-year-old twins and 7-year-old twins!